Level 3

Retail Service Excellence Supervisor for Jewellers

Adobestock 62924729

The National Association of Jewellers 
Develop confident STORE SUPERVISORS with JET1-certified jewellery expertise

Created exclusively in partnership with the National Association of Jewellers, this programme includes the JET1 certificate at no extra cost. Exploring a range of customer service, sales and leadership skills, this apprenticeship is designed to develop team members into confident and inspiring leaders.

Apprentices will study specialist topics including jewellery design and manufacturing alongside core knowledge of finance, stock handling, and sales techniques. They'll learn how to analyse customer insights to drive high service standards, while building the people skills to coach and develop junior staff to achieve targets.

Apprenticeship details

KEY INFORMATION

  • Includes the nationally-recognised JET1 Certificate alongside a Level 3 apprenticeship
  • Strengthen sales and service performance with effective selling techniques and team performance
  • Empower ownership of customer journeys, complaint handling, communication and brand standards
COST
£4,000
per learner
DURATION
15
months

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APPRENTICESHIP DETAILS

Overview
Cost & Funding
Dates & Timings
Course Structure & Assessment

Our exclusive Retail Service Excellence Supervisor for Jewellers apprenticeship, created in partnership with the National Association of Jewellers, embeds the industry standard JET1 certificate within a programme encompassing leadership, sales and operational skills to cultivate high-performing sales teams.

  • Open cohorts start in February/March and September/October
  • Closed cohorts can start at any time
  • Hybrid, online and in-person delivery
  • Practical experience balanced with theoretical learning

On our unique Level 3 Retail Service Excellence Supervisor for Jewellers apprenticeship, learners will gain specialist technical understanding of jewellery products, gemstones and manufacturing through the JET1 Certificate element, alongside core skills in retail operations, customer service, sales techniques and team management.

Upon completion of this apprenticeship, learners will have developed essential knowledge of best practice specific to jewellery retail, as well as gaining skills in communication, leadership and finance. They’ll be able to analyse customer insights, identify areas for improvement, manage projects and coach teams to drive sales performance.

The apprenticeship also explores current technology, legislation and market analysis to equip apprentices with a broad understanding of where your business is positioned within the wider jewellery retail landscape.

The Level 3 Retail Service Excellence Supervisor for Jewellers apprenticeship costs £4,000 per learner which includes the JET1 Certificate and End-Point Assessment.

Funding

Apprenticeships can be funded from your Apprenticeship Levy or by Government Co-Invest. If you do not pay the Levy, the Government will fund 95% of the programme, meaning you pay as little as £200 per person you enrol. We are also able to offer privately funded places for any employees not eligible for apprenticeship funding. For further information about funding options, eligibility and costs, please contact us.

Cost Includes:

  • Bespoke off-the-job learning plan
  • Programme Manager overseeing the learner journey and apprentice experience
  • Delivery of the programme by retail experts
  • Blend of sessions including online learning, webinars, in-person workshops, and individual coaching and support
  • Preparation and support for End-Point Assessment
  • Dedicated Client Manager
  • Access to resources including WGSN, LinkedIn Learning, Global Data, Business of Fashion, Fashion/Beauty Monitor and Drapers
  • Online e-Portfolio
  • Monthly progress report

Duration: 12 months

The Level 3 Retail Service Excellence Supervisor for Jewellers apprenticeship typically takes 15 months to complete, followed by a period of end-point assessment of approximately 3 months, including JET1 Certificate.

Open Cohort Intakes

February/March
September/October

Enquire now to secure places for your team

Closed Cohorts

We can begin a closed intake apprenticeship at any time that suits your brand. We require a minimum of 10 learners to offer a closed cohort for Level 3 Retail Service Excellence Supervisor for Jewellers.

For our closed-access programmes, we can devise a flexible programme and delivery model to support the needs of your business – please get in touch to find out more about the options available.

End-Point Assessment for this programme is delivered by Education For Industry Awards (apprenticeship) and the National Association of Jewellers (JET1 Certificate). 

Apprenticeship Assessment:

  1. Practical observation with Q&A 
  2. Work-based project and interview 
  3. Professional discussion with portfolio of evidence  

JET1 Assessment:

  • 5× Written Assignments (approx. 1,500 words each) 

1. Business & Brand 

Supervisors develop an understanding of how the business operates within its wider market context, exploring business strategy, culture and brand positioning, and how brand reputation is built and protected. Supervisors will align team behaviours with brand values and business objectives. 

2. Commercial Sales & Service 

Supervisors will focus on delivering strong sales and service performance through people, including how to support promotions, use effective selling techniques, manage team performance and drive continuous improvement. Emphasis is placed on customer satisfaction, commercial awareness and leading teams with confidence and emotional intelligence. 

3. Customer Journey 

Supervisors navigate the end-to-end customer journey, from first interaction through to resolution and followup, covering the handling of complaints, building positive customer relationships, managing service level expectations, gathering and reporting information, and communicating effectively with diverse customers. 

4. Service Culture 

Supervisors build their understanding of professional conduct, compliance and responsible service delivery, learning about legal and governance requirements, environmental awareness and business compliance, alongside how to communicate and cascade information clearly to reinforce a positive, consistent service culture. 

5. Professional Development 

Supervisors develop the personal and professional skills needed to lead themselves and others effectively, looking at methods of motivation, managing conflict, collaborative working, knowledge sharing and team dynamics, helping supervisors manage workloads and support high performance in themselves and their teams. 

6. Strategic Improvement 

Supervisors are introduced to structured improvement and change activities, developing skills in project management, resource planning and performance analysis, using insights from the endtoend customer journey to contribute to service improvements, commercial performance and operational effectiveness.

The JET1 Certificate additionally covers:

  • Security – Develops knowledge of jewellery retail security procedures, including protecting staff, stock and premises, and responding safely to incidents such as robberies or armed raids.
  • Jewellery – Introduces the different types of jewellery, manufacturing techniques and product knowledge needed to confidently support customers.
  • Rings – Covers ring styles, terminology, stone settings, sizing and effective ring-selling techniques for jewellery retail environments.
  • Diamonds – Explores diamond formation, grading, the Four C’s and diamond simulants to build confidence in selling diamond jewellery.
  • Gemstones – Provides an understanding of coloured gemstones, their properties, treatments and how to successfully sell gemstone jewellery.
  • Gold, Platinum, Palladium and Silver – Examines precious metals, their properties, hallmarking and the care and sale of precious metal jewellery.
  • Hallmarking – Explains the purpose, history and legal requirements of hallmarking within the UK jewellery industry.
  • Design – Introduces jewellery design history, influential designers and the principles of selling bespoke and designer jewellery.
  • Manufacturing – Covers jewellery manufacturing processes, from mould making and casting through to finishing and polishing techniques.
  • Silverware and Gifts – Explores silverware and gift products, including production methods, popular occasions and aftercare guidance.
  • Watches and Clocks – Provides an overview of timepiece history, watch movements, terminology and the features of different watches and clocks.
  • Selling and Customer Care – Develops jewellery-specific customer service and communication skills, including handling complaints, repairs and consumer rights.
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It’s a true collaboration between two organisations that have in common creating opportunities and opening doors for young people.

Andy, Director of Buying Operations, TJX Europe