CREATE A PIPELINE OF COMMERCIALLY-FOCUSED RETAIL MANAGERS
The Level 4 Retail Manager apprenticeship is the ideal progression route for team leaders and supervisors wanting to step up to management, or for existing managers wanting to enhance their skills and performance. The course focuses on creating exceptional customer experiences while developing commercial instincts.
On completion of this programme, apprentices will develop advanced leadership skills in recruitment, managing team performance and rewarding excellence, alongside proficiency in operational management. They will also gain confidence in strategic planning, setting and meeting targets to maximise income, minimising wastage through monitoring of stock levels, and analysis of service and sales data.
KEY INFORMATION
- Develops customer-focused behaviour to inspire team members
- Drives commercial KPIs and store performance
- Maximises sales and engagement to drive loyalty through effective leadership
- Drives operational efficiency and improvement by making timely decisions
- Hybrid, online and in-person delivery
- Practical experience balanced with theoretical learning
- Open cohorts for less than 11 apprentices available with rolling start dates throughout the year
- Closed cohorts for more than 11 apprentices starting at a time that suits your brand
APPRENTICESHIP DETAILS
The Level 4 Retail Manager apprenticeship is suited to current and aspiring managers looking to enhance their operational skills and commercial acumen.
- Open cohorts start in February/March, April/May and September/October
- Closed cohorts can start at any time
- Hybrid, online and in-person delivery
- Practical experience balanced with theoretical learning
The Level 4 Retail Manager programme builds on core knowledge of business operations and sales performance to develop strong leaders with the ability to motivate high-performing retail teams. Equipping learners with a deeper understanding of relevant legislation, technology and practices, this course can form part of a management development programme to create a leadership talent pipeline.
On completion of this apprenticeship, learners will be able to confidently lead a team within a a retail setting, and understand how to motivate the team to drive business goals and operational efficiency. Apprentices will also be equipped with fundamental skills in data gathering and analysis to help monitor the performance of their store and their team.
The Level 4 Retail Manager apprenticeship costs £5,000 per learner which includes End-Point Assessment.
Funding
Apprenticeships can be funded from your Apprenticeship Levy or by Government Co-Invest. If you do not pay the Levy, the Government will fund 95% of the programme, meaning you pay as little as £250 per person you enrol. We are also able to offer privately funded places for any employees not eligible for apprenticeship funding. For further information about funding options, eligibility and costs, please contact us.
Cost Includes:
- Bespoke off-the-job learning plan
- Programme Manager overseeing the learner journey and apprentice experience
- Delivery of the programme by retail experts
- Blend of sessions including online learning, webinars, in-person workshops, and individual coaching and support
- Preparation and support for End-Point Assessment
- Dedicated Client Manager
- Access to FRA resources including WGSN, LinkedIn Learning, Global Data, Business of Fashion, Fashion/Beauty Monitor and Drapers
- Online e-Portfolio
- Monthly progress report
Duration: 15 months
The Level 4 Retail Manager apprenticeship typically takes 15 months to complete, followed by a period of end-point assessment of approximately 3 months.
Next Open Cohort Intake
April/May 2024
September/October 2024
February/March 2025
Enquire now to secure places for your team
Closed Cohorts
We can begin a closed intake apprenticeship at any time that suits your brand. We require a minimum of 10 learners to offer a closed cohort for Level 4 Retail Manager.
For our closed-access programmes, we can devise a flexible programme and delivery model to support the needs of your business – please get in touch to find out more about the options available.
Off-the-job learning is delivered through a combination of full day and half day group workshops approximately every 2 weeks, which may take place online or in person.
Learning modules
Module 1: Business & Brand
- Legal & governance
- Brand reputation
- Brand development
- Market positioning
- Business markets
- Environmental factors
- Leadership
Module 2: Commercial Finance
- Profitable retail performance
- Forecasting to the retail calendar
- Financial reporting
- Resource management
Module 3: Sales, Stock & Service
- Sales target-setting
- Performance monitoring
- Evaluating product & service performance
- Understanding product range, promotions & trends
- Sales & marketing strategies
Module 4: Marketing & Communications
- Understanding marketing plans
- Business marketing strategies
- Communicating marketing objectives
- Communicating & cascading information
- Information gathering & reporting
- Communicating to a diverse audience
Module 5: Technology for Retail
- Tech requirements for business
- Understanding efficient operations & service
- Used & emerging technology
Module 6: Personal & Team Performance
- Personal & professional development requirements
- Team motivation
- Knowledge sharing/exchange
- Understanding how others learn
- Effective recruitment & selection
- Theories performance management
- Performance management tools & protocols
End-point assessment
For the Level 4 Retail Manager apprenticeship, end-point assessment is provided by EFI Awards. EPA typically takes 3 months to complete.
EPA includes written exam, retail business project and professional discussion.
It’s a true collaboration between two organisations that, at their heart, have in common creating opportunities and opening doors for young people.
Andy, Director of Buying Operations, TJX Europe